REDESIGNING SOCIAL SYSTEMS
WHO ARE WE:
DC Design is a social impact design firm. Using Human-Centered Design, our cross-disciplinary team engages the key stakeholders affected by a problem, especially those who have been through that problem themselves, to develop solutions that are validated and long-lasting. We partner with social impact entrepreneurs, governments, nonprofits and companies to address complex social problems and teach them our methods.
We have extensive experience applying our methods to redesign social systems such as criminal justice, education, foster care, and healthcare.
We believe in the inherent value and purpose of every human life. We're working to make sure everyone, regardless of circumstances, can reach their fullest potential.
To advance the well-being of all people by developing curriculums, strategies, products, and services that benefit those most negatively affected by flaws in America’s social systems.
DURELL COLEMAN, FOUNDER AND CEO
Durell Coleman is the founder of DC Design, a social impact design firm that uses the design thinking process to address the world’s biggest problems. In his journey as a designer, Durell has collaborated with international non-profits, large tech companies, and small businesses to create products and services that solve the problems they face. Trained in mechanical engineering (B.S) and sustainable design (M.S.), he is a two-time alumnus of Stanford University and its famous Institute of Design (the Stanford d.school). He partners with diverse clients to help them successfully overcome challenges and capitalize on the opportunities before them. His clients include governments, foundations and nonprofits working to address challenges in the criminal justice and foster care systems, Syrian refugees designing solutions to challenges in refugee camps, students at Stanford University designing a more inclusive campus, and corporate executives from Sony, Oracle, and Santander. He is an expert in multi-stakeholder, human-centered design and is one of the subjects of the PBS documentary: “Extreme by Design,” which is used as a design thinking teaching aid all over the world.
LIBBY JOHNSON, LEAD DESIGNER
Experienced in non-profit management and negotiation, Libby is passionate about addressing violence and the systemic problems that lead to it by using human-centered processes. She is an alumna of Stanford University (M.A., International Policy), where she used human-centered design to grow two early stage social startups at Stanford’s d.school. In grad school she also honed her research, writing, and conflict resolution skills working with such clients as West Point. Before Stanford, Libby spent two years co-managing a non-profit in Bolivia, working with victims of domestic violence. She was an intern in Obama’s White House and completed her undergraduate degree at the University of Kansas (B.A., Psychology and Biology), where she was Student Body President.
ESHA CHHABRA, EDITORIAL CONSULTANT
Esha is a writer who covers sustainability, development and mission-driven organizations. She has contributed to a number of international and national publications such as The Guardian, The New York Times, San Francisco Chronicle, Fast Company, Forbes, and more. She has been awarded four grants from the Pulitzer Center on Crisis Reporting as well as two reporting fellowships from the UN Foundation. She is a graduate of Georgetown University and a Rotary Scholar from The London School of Economics.
BEN SMALLEY, FINANCE CONSULTANT
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