REDESIGNING SOCIAL SYSTEMS
WHO ARE WE:
DC Design is a social impact design firm. Using Human-Centered Design, our cross-disciplinary team engages the key stakeholders affected by a problem, especially those who have been through that problem themselves, to develop solutions that are validated and long-lasting. We partner with social impact entrepreneurs, governments, nonprofits and companies to address complex social problems and teach them our methods.
We have extensive experience applying our methods to redesign social systems such as criminal justice, education, foster care, and healthcare.
We believe in the inherent value and purpose of every human life. We're working to make sure everyone, regardless of circumstances, can reach their fullest potential.
To advance the well-being of all people by developing curriculums, strategies, products, and services that benefit those most negatively affected by flaws in America’s social systems.
DURELL COLEMAN, FOUNDER AND CEO
Durell Coleman is the founder of DC Design, a social impact design firm that uses the design thinking process to address the world’s biggest problems. In his journey as a designer, Durell has collaborated with international non-profits, large tech companies, and small businesses to create products and services that solve the problems they face. Trained in mechanical engineering (B.S) and sustainable design (M.S.), he is a two-time alumnus of Stanford University and its famous Institute of Design (the Stanford d.school). He partners with diverse clients to help them successfully overcome challenges and capitalize on the opportunities before them. His clients include governments, foundations and nonprofits working to address challenges in the criminal justice and foster care systems, Syrian refugees designing solutions to challenges in refugee camps, students at Stanford University designing a more inclusive campus, and corporate executives from Sony, Oracle, and Santander. He is an expert in multi-stakeholder, human-centered design and is one of the subjects of the PBS documentary: “Extreme by Design,” which is used as a design thinking teaching aid all over the world.
LIBBY JOHNSON, LEAD DESIGNER
Libby Johnson is an experienced designer who has worked to address systemic issues in fields as far-reaching as early childhood education, domestic abuse, and criminal justice reform. She has a passion for addressing problems to reduce violence and improve quality of life through the use of negotiation and human-centered design, which she has done both in the US and internationally. Notably, her work in Bolivia consisted of consulting with a local NGO to digitize their healthcare and nutrition records. She is an alumna of Stanford University (M.A., International Policy), where she grew two early-stage social startups as a student at Stanford’s Institute of Design. She has worked in the Obama Whitehouse and advocated on a national level for college student and youth involvement in innovation. Before Stanford, she completed her undergraduate degree in Psychology and Biology at the University of Kansas, where she also oversaw a 24 million dollar budget as Student Body President.
ESHA CHHABRA, EDITORIAL CONSULTANT
Esha is a writer who covers sustainability, development and mission-driven organizations. She has contributed to a number of international and national publications such as The Guardian, The New York Times, San Francisco Chronicle, Fast Company, Forbes, and more. She has been awarded four grants from the Pulitzer Center on Crisis Reporting as well as two reporting fellowships from the UN Foundation. She is a graduate of Georgetown University and a Rotary Scholar from The London School of Economics.
ELIZA R. PETERS, EXECUTIVE ASSISTANT
Eliza is an experienced executive assistant who enjoys providing hands-on support and project coordination to ensure all organizational projects are completed with timeliness, professionalism, meticulous attention to detail, and client satisfaction. With experience supporting multiple organizations in growth and expansion mode, Eliza is highly skilled in strategizing and defining the big picture while simultaneously creating, organizing and connecting the detailed pieces necessary to achieve results. She is adept at handling communications, internal and external relations, scheduling, material collection and distribution, timelines, resources, documentation and analysis. With a B.S. in Sociology and a focus on education, emotional well-being and social equality, she is passionate about helping mission-focused organizations deliver human-centered services with integrity and excellence!
BEN SMALLEY, FINANCE CONSULTANT
Ben is a seasoned finance professional that owns all things finance and accounting. He has worked at both large and small companies such as PwC and various tech startups looking to change the world for the better.
GET IN TOUCH TO DISCUSS YOUR PROJECT IDEAS.