Social problems are complex. They cannot be solved overnight. That’s why we believe that meaningful design occurs out of co-creation, working together to find the solution rather than a top-down approach.
Our process enables the end-users to be a part of the brainstorm, iteration, and experimentation that goes into building a new model, product, or service.
Empathy: designing from a place of compassion
Inclusivity: created by the end users, representative of everyone, not just a select group of designers
Co-creation: collaborative process of creating, not solitary
Scale: solutions that have the ability to impact numerous communities, can be adaptive and scale up
Community: addressing community-based problems; solving problems in your own world / faced by people you care about or serve
The Process: the process is as integral as the outcome
Action: doing, not just thinking.